Social media is always changing. Every year, there are predictions made about social media for the following year. Sue Reynolds recently posted an article on Carmine Media that gives four social media predictions for 2014. Two predictions were interesting to read.
The first prediction is hashtags will be the main call to action. Reynolds believes with the addition of hashtags to Facebook, more campaigns will be based around them. Creating a unique hashtag for a new campaign can generate buzz for the campaign. Also, it is possible for more people to search a hashtag on Twitter and see your tweet.
Another interesting prediction is because of Foursquare's place pins, they will bring more attention to local data. It was predicted that Foursquare would not have success in 2013. However, Foursquare proved people wrong by providing location data in various applications. Reynolds expects social media platforms will use this location data and give notification to users based on their location. She also shares an experience she had when Foursquare asked her how her trip to Fairport was after she took a trip to Ohio.
I think these are two good predictions. Hashtags are common on Twitter, and they are becoming common on Facebook. Platforms can integrate location data and gives users the appropriate notifications. There are many predictions on a number of articles. What do you expect to see with social media next year?
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