Chapter 13 of Measure What Matters talks about measurement for nonprofits. Measurement is important in any field, but it is becoming more important in the nonprofit field. Relationships are another important aspect for nonprofits. It is important to have effective relationships. Katie Paine gives three reason why measurement has become increasingly important for nonprofits: social media, metrics and accountability.
Social media provides new ways for a nonprofit business to reach out to local stakeholders. If you want to figure the best way to reach them, you have to measure the success of each way you try and reach out to them. When you know the best way to reach stakeholders, you can refocus your social media strategy and be more effective.
The second reason to measure is metrics. In today's world, executive directors and board members are coming from for-profit businesses. They expect metrics will be available. There is a new requirement of detailed evaluations of any programs or initiatives your business does. These make it important to measure the results of your programs and initiatives.
The final reason why it is important is measure is accountability. Those who donate and contribute request accountability for the gifts they provide. When you measure your programs and initiatives, you can also include the contributions from the donors and contributors. It can be a win-win situation. Those who give get their credit and your business is helped.
In this chapter, I learned how important is it to measure in the nonprofit field. Measuring relationships is very important for nonprofits. You can improve how you reach your audience when you measure how effective communication is, especially with social media. When you can evaluate how your programs worked, you can use that information to improve those programs. Measuring is a key to better success with a nonprofit business.
No comments:
Post a Comment