Many businesses utilize social media to reach fans and customers. It can be hard to make your content stand out from the rest. The Huffington Post posted an article that explains how to improve your brand's social media presence. Three tips are shared in this article: nail your brand voice, make it regular and use visuals.
The first tip is to figure out your brand's voice. Author Zach Kitschke states that a brand voice comes from a narrative or authentic story. You can think about the brand as if it is a person. You should figure out who your brand would be, what it would be interested in and what hobbies it would have. By knowing your brand's voice, it is easier to determine what to post and what language to use. Plus, once your brand voice is correct, it will help everything else be correct.
The second tip is to make it regular. It is suggested to post on Facebook once a day so fans will regularly see new content. Posting too much is a risk, so you may have to adjust how frequently you post. It is also important to develop content. You want the content to be consistent so fans are not surprised by a post.
The last tip is to use visuals. A post can have a better response if a picture is included. A study of 1.3 million posts on the top 10,000 Facebook pages found that posts with images tend to get more comments, likes and shares. On Twitter, tweets with pictures get four times more engagement than tweets with no image.
I am not surprised by these tips. Once a brand voice is determined, it is easier to figure out what type of content to post. People want to see a new post frequently. They do not want to see a post from June and the next post in November. Also, people like to see pictures. They don't just want to read the words. They want to see an image with the post. It may take some experimentation, but it will help your brand if you have a strong presence on social media.
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