It is common for companies to have multiple social media platforms. However, each site should not have the same design and information. Each platform has a different target audience and different purpose. Companies should figure out the appropriate social media strategy for each platform. New Media Campaigns shares three tips to have effective strategies.
The first tip is to understand the audience that utilizes each social media site. The article states how Pinterest and politics would not mix well. Pinterest's target audience is women between the ages of 18 and 34. The purpose of Pinterest is to share lifestyle tips and design inspiration.
The second tip is to find unique ways to present content to people. Videos and pictures are a great way to share content. A how-to video or a photo album are great ways for people to see your content.
Lastly, incentives should be offered for people to engage with the company. People can use social media to promote and share a company. There are various companies that post a picture of an item, whether it's an article of clothing or an accessory, on their Facebook page. Fans can like the photo and enter to win a gift card or the item that is in the picture. A fan that wins a gift card or the item could then promote that company on social media.
These are great tips to use social media effectively. The target audience can help a company determine how to post content. Unique ways to share content can help create more interest in your company. Also, people should have the opportunity to get something from engaging with the company. When you post content that can make an impact, you have a better chance of reaching more people and keeping them interested in your company.
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