During homecoming weekend at Ohio Northern University, various groups hold alumni lunches or dinners. Alumni and current students can share their memories and experiences. Tau Beta Sigma is no exception, as a picnic was held after the football game. Since I would be at the picnic, I decided to live tweet the picnic. Here is a link to my Storify: http://storify.com/Courtney26/tau-beta-sigma-picnic
Once I finished that, I looked over ONU's Facebook and Twitter accounts. The goals were to see what they do well in terms of Homecoming promotion and what they could improve on in the future. With Facebook, pictures of various homecoming events were posted, but they were posted after the event occurred. This gave fans the opportunity to comment about the pictures. I did not see any promotional posts about homecoming. The Twitter page had one tweet about homecoming, which included a link to a news story on ONU's Web site.
While the pictures were nice, they weren't posted as the event took place. In today's world, people want things now. It isn't the greatest feeling to wait days or hours to see pictures or read a recap about an event. People want information in real time, which creates a sense of instant gratification.
More promotional posts and live tweeting can help spark interest in Homecoming events. The extra posts can help remind people of upcoming events. It is easy to forget about something. Also, events can be created on Facebook. This gives fans a chance to learn more about a particular event. Fans can also let their friends know about the event. As a result, that event could have better attendance than expected. The important thing is to get the word out and let people know about upcoming events.
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